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Kentwood Introduces New Brand

June 1st, 2008 by Jeff Klein

Kentwood Office Furniture today unveiled a  new corporate brand and website that further signifies the company’s commitment to the environment.  “Our market research shows that organizations and individuals want office furniture that is environmentally sustainable, they just don’t want to pay more for it” said Matt Wieringa, Vice President of Sales and Marketing at Kentwood Office Furniture.  “We’re adopting the motto ‘Go Green, Save Green’ because we believe that you can have office furniture that meets your budget and is good for the planet.” A core element of the new brand identity is the new Kentwood Office Furniture logo.  It is designed to convey the company’s strong history and commitment to green.  The new logo also signals a pledge to both design and value. “As a leader in office furniture remanufacturing and recycling, we have been a green business for  over 30 years” said Art Hasse, President of Kentwood Office Furniture.  “Our brand promise has always been simple:  best selection, lowest prices, and good for the environment.” As part of the company’s brand and awareness efforts, Kentwood Office Furniture has launched an improved and updated web site,  The site features new brand identity, more products, and a streamlined interface for easier navigation.

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