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Kentwood Office Furniture Celebrates its 40th Anniversary: Launches New Brand Identity and Corporate Website

July 15th, 2016 by Paula McCarty

Grand Rapids, Michigan – Kentwood Office Furniture, Inc., the Midwest’s leading provider of environmentally conscious new, previously owned, and thoughtfully remanufactured commercial furniture and interior solutions, is celebrating its 40 year anniversary by refreshing its corporate brand identity and launching a new mobile-first corporate website (kentwoodoffice.com) designed to support the needs of its expanding customer base.

“We have spent the last 40 years committed to bringing outstanding choice and value to our customers.  Our business has grown considerably using this success formula, supported by our corporate values, which are based upon integrity and trust.  Together they have resulted in great solutions for our customers and a wonderful place to work for our employees,” said Art Hasse, Chairman of Kentwood’s Board of Directors.

“Whether for a company of 5 or 5,000 – our mission is to be the first choice for office furniture and interior solutions wherever work happens,” said Hasse.  “Working with Kentwood will be a better experience than working with anyone else.  We listen and create aesthetically beautiful solutions that fit our customers’ culture, work style and budget.  On time, complete and guaranteed.”

Company President, Bob Von Kaenel, was tasked with harnessing the legacy of the Kentwood Office Furniture brand while creating a strategy that would allow the company to remain relevant and continue its growth trajectory.  “It is truly an exciting time to be at Kentwood.  Our new brand identity is a natural extension of our proud heritage,” says Von Kaenel.  “Today, we provide some of the best industry solutions by offering an unprecedented level of product variety and service. This variety comes not only from working with premier manufacturers like Trendway, HON, Global and National (to name a few), but also from having the capability to offer pre-owned and thoughtfully remanufactured products from Herman Miller and Haworth.  This combination of new, renewed and previously owned furniture, along with our dedicated employees, has helped us create an exceptional customer experience that really sets us apart and allows us to serve customers across the country,” says Von Kaenel.

About Kentwood Office Furniture

Kentwood Office Furniture is a leading provider of environmentally conscious new, previously owned, and thoughtfully remanufactured commercial furniture and interior solutions.  Based in Grand Rapids, Michigan; the employee-owned company is celebrating its 40 year anniversary in 2016 and has built its reputation by providing exceptional customer service and superior products.  The company operates 2 manufacturing sites in Michigan (Grand Rapids and Lansing), along with 6 showrooms across the Midwest; 4 in Michigan (Grand Rapids, Lansing, Jackson and Detroit) one in Chicago, Illinois; and one in Indianapolis, Indiana.